German online shops want to grow international business
The topic of internationalization is currently at the top of the agenda for many German online shop operators. Become Europe GmbH, a subsidiary of Become Inc. and the world's largest network for product ads, took this fact as an opportunity to inquire more precisely and asked over 1,000 German online retailers about their expansion plans in a survey. The result: In fact, 77 percent of the shops are currently discussing growing their online business to foreign markets; 36 percent of them have already planned an expansion. The top destination here is the European market, especially the Scandinavian countries, followed by Russia and North America. International online trade seems to be in its infancy in Germany. Often while surfing, you come across shops that do not deliver their goods abroad or charge horrendous shipping costs for them. So far, it has not been attractive for most international online shoppers to buy goods online in Germany. ...