Zalando wants to significantly grow its business with its own platform

The online fashion retailer Zalando wants to drive its growth in the coming years.  In the long term, Zalando wants to achieve a share of more than 10 percent in the European fashion market, the volume of which the company puts at around 450 billion euros.  In addition, the gross goods volume (GMV), i.e. the volume of all sales, is to rise to more than 30 billion euros by 2025, the company announced on Tuesday in Berlin.



 Zalando is developing more and more into a platform that also offers other brand manufacturers space for their business, which is becoming increasingly important for them in times of Corona - especially since the stationary stores had to close again in the second lockdown last year - in the middle of the important Christmas business  .



 In the past year, Zalando achieved above-average GMV growth, which also includes business via the platform.  It rose by 30.4 percent to 10.7 billion euros.  In the fourth quarter of 2020, the partner program made up 24 percent of the gross volume of goods in the Zalando shop.  By the end of February 2021, more than 3,400 stationary stores had already been connected to the Zalando platform.



 

 On the finishing line

 In stationary retail, the customer expects a successful product presentation and a pleasant purchase at the point of sale.  Digital technologies can make a decisive contribution to shaping the shopping experience.




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 After the success of plant-based sausages and schnitzels comes the next innovation: meat from the bioreactor.  In just a few years it could also be available in stores in Europe.




 Corona crisis

 Which pandemic policy the trade demands from the federal and state levels


 The German Trade Association (HDE) speaks out clearly against possible future lockdowns and calls for the pandemic policy to no longer be based solely on corona incidences.  At the same time, the association is committed to a faster vaccination campaign.




 

 How trading companies advertise the corona vaccination


 With a wide-ranging campaign, leading retail companies, together with the German Retail Association (HDE) and the Central Real Estate Committee (ZIA), want to increase the willingness of consumers to be vaccinated against the coronavirus.




 Guest Post

 This is how online retailers protect themselves against payment defaults


 According to a study by the research institute Ibi Research, many smaller retail companies have some catching up to do in dunning and debt collection - a problem with regard to securing liquidity in corona times.  Thorsten Foesch from the financial services provider Demondo explains solutions in the guest article.


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