Rewe wants to grow online business

In addition to the existing e-commerce shops for wine and animal supplies - weinfreunde.de and zooroyal.de - the retail giant is also planning an Internet offer for cosmetics, as Rewe boss Alain Caparros revealed in an interview with “Wirtschaftswoche”.  Above all, however, the company has expanded its online ordering service, rewe.de, and now delivers groceries in 70 cities.



 “We have to be there, otherwise others will take over the business from us,” said Caparros, referring to Amazon.  The Rewe boss assumes that the American e-commerce giant will soon also start its Amazon Fresh grocery service in Germany: “Something will come.  We know that Amazon has looked at warehouse locations and employees are currently being recruited. "  Caparros sees new players like Amazon as a “wake-up call to invest even more and to experiment”.



 But the manager also sees growth potential in stationary retail - for example in city shops for quick needs, as Rewe has developed under the name Rewe-ToGo.  “We will now roll out Rewe-ToGo across Germany.  We see potential for 400 to 500 such markets in the coming years, ”said Caparros.  dpa


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