Metro Boss Olaf Koch warns Verdi in the Tariff dispute
Will you get into online grocery retailing with Real?
This is not yet planned. Real online primarily focuses on the non-food area. Grocery deliveries - also via internet orders - are part of the core business of our Cash & Carry division. Their delivery business cracked the two billion euro mark in 2012. Seven percent of our sales in Germany now come from deliveries, ten percent are included.
What is the overall significance of online retail in 2020?
I expect that despite all the dynamism, most of the business will remain in stationary retail for the foreseeable future. There are individual product groups, such as electronics, for which the share of sales will reach high double-digit percentages. Some articles could completely migrate to the net. But for the majority of products, online business is unlikely to exceed 20 to 25 percent of sales in the foreseeable future.
MediaSaturn makes six percent of the net sales. Are you content?
We are still a long way from reaching the limit. But I am very happy with the way it has developed. We were late and only started online just under two years ago. Now we are taking back the market that we had lost to online players in the meantime. There is every reason to believe that we can achieve our market share in stationary business in Germany of around 18 percent in online business as well.
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They had to lower prices online and in stores to keep up with Amazon & Co. Does that ruin profits?
With many prices we were no longer competitive with online providers. We changed that, even if it was and is painful. Because in order to compensate for the margin losses, we have to reduce costs and work on the conditions. We are making good progress on both issues.
Will Metro remain the largest German retailer or will the Schwarz Group with Lidl and Kaufland overtake you?
The metro has enormous growth potential. I'm not interested in the comparison to competitors. Whether we are number one, two or three is neither a control variable nor a value in itself. There is nothing wrong with getting smaller if it makes you better.
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