Online out of the offline crisis

In the past few weeks, the offers that are needed for daily needs have come to the fore.  For example, according to a survey by the Boston Consulting Group, 18 percent of consumers spent more money online on groceries.



 Otherwise there is handicrafts, sewing, sports, cooking and other things to try out.  Regionality plays a central role in this.  Local suppliers, such as organic vegetables from the farm next door or the small bookstore around the corner, are particularly in demand at this time.  This is proven by numerous initiatives and platforms from Veedelsretter to PayNowEatLater to local purchases that help local businesses.



 Many products that previously had little chance in the online area due to the lack of haptic and real-visual experience, such as furniture, bicycles or garden plants, are now increasingly in demand.



 Even with the opening of the smaller shops, people do not storm the city centers.  61 percent of people currently feel uncomfortable in large groups and thanks to home office most people spend a large part of the day at home and often on the Internet.  (Source: Survey, Boston Consulting Group)

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