Marc O'Polo can expand online business

Marc O'Polo sees its own e-commerce continue to be on the up.  Three months after the launch of the international online shop, which was expanded to include 20 countries, the first quantitative and qualitative surveys showed that the relaunch had set the right focus, according to Stephanskirchen.




The Scandinavian-inspired label is satisfied with the development of its own online business.  - MARC O'POLO



 One of the most positive results was a 25 percent increase in check-out conversions.  The number of shopping carts has also increased by five and the volume (number of products) of the respective shopping carts by six percent.



 In addition to responsive design and optimized loading times, the upper casual label also clearly separated mens and womenswear on the home page.


 Overall, the relaunch in April was preceded by an intensive test phase.




 "With more than 6.5 million visitors a year, our online shop is one of the most frequently visited touchpoints in our customer journey. It is accordingly important that we offer our customers the best possible experience at this touchpoint at all times. With the new online shop  Shop, we would like to meet this requirement ", says CEO Dieter Holzer.

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